Meesho has revolutionized social commerce, but its high RTO (Return to Origin) rates remain a challenge for sellers. Often, packages are returned under false pretenses or arrive damaged.
The RTO Challenge
In many cases, couriers claim "Customer Not Available" without actually attempting delivery. Other times, the customer refuses the package, and it comes back to you in a mutilated state. Without proof of what you sent, proving the courier or customer wrong is nearly impossible.
Using Video to Fight Back
- Proof of Dispatch: A video of the package being handed over to the courier partner proves that the item left your facility in good condition.
- Unboxing Returns: Always record the unboxing of RTO packages. If the product is missing or replaced with a dummy, this video is your primary evidence for a claim.
VMS Guru specializes in indexing these videos by AWB, making it effortless to find and submit proof when Meesho asks for it.
